| dc.description.abstract | This paper has as an objective to analyze the power that media has in public opinion formation and its impact in electoral processes. It will be demonstrated throughout the paper how the coverage of the election is done by the three main online newspapers and the tools they use to influence society. The election that will be assessed is the Presidential Elections of 2018 in Brazil, which provide a good insight to how media in the country behaves. The analysis will use six different aspects of the coverage, such as: number of articles, types of sources, headlines, sub headlines, pictures and themes. They were selected from two different time frames, each of which represent one of the election rounds. It is through this analysis that the choice of words and pictures to influence public opinion will be evaluated.
Keywords: Media, O Globo, Extra Online, Folha de S. Paulo, Elections, Bolsonaro, Haddad. | nb_NO |
