Media engagement beyond the Coronavirus
Peer reviewed, Journal article
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Original versionGlobal Missiology. 2021, 18 (2), 22-31.
Transformational impact is increased through a holistic perspective for engaging with the media. Many more Christian influencers have engaged intentionally with media during the global coronavirus pandemic. Yet while Christians desire to influence through the media, they are also influenced by media messages. As Christians develop deeper media awareness, they interact more carefully with media messages and technologies of media. They can influence with integrity through their media presence in mainstream media. Christians can sensitively communicate contextualised biblical perspectives through media ministries. By using media to take people on explorative journeys of change, media engagement can play a holistic transformational role.